KAYAK: Don’t do it yourself (Vacuum)

This KAYAK advertisement showcases a person who insists on manually handling tasks, including booking travel, despite acknowledging it’s not the most efficient method. He thinks he can do everything the best (absolute advantage), but fails to recognize that people can be better off when they focus on their comparative advantage instead.

Thanks to John Kruggel for posting this clip on Twitter/X!

This KAYAK commercial might be a fun way to introduce: gains from trade, comparative/absolute advantage, specialization, etc. It's weird enough to stick in student's memory & a good illustration of how ridiculous it would be to do everything yourself.https://t.co/8KcweTsSxE pic.twitter.com/4DEUQBXAni

— John Kruggel (@Kruggelnomics) February 14, 2024