When a loved one dies, and we are in a state of grief, we often aren’t making the most informed decisions. Funeral homes know this and use this fact to charge higher prices. They can do so because our price elasticity of demand for end life services is high. There are few reasons for this. First, there is not enough time to “shop around” for better pricing on the goods and services provided as a funeral is often expected to take place quickly after a person’s death. Second, there is high asymmetric information about exactly what is actually necessity and what is more a luxury (the clip pokes fun of this with the casket featuring WiFi). Last, there are no close substitutes for end of life services – you only have two options: burial or cremation. For these reasons, we are less sensitive to price when shopping for end of life services for our loved ones and will pay a higher prices consequently.’
Thanks to Erin Yetter for the submission and description! Follow her on Twitter!
Adam Ruins Everything is a half-hour informational comedy were host, Adam Conover, debunks popular myths. Each episode is divided into 3 segments with some common theme. In the Spring of 2018, James Tierney and I sat down to go through all three seasons of Adam Ruins Everything to pick out examples in each episode that could be used in an economics course. If you’re curious about the paper, you can read about it here.