The guitar player is too busy to do his taxes, but TurboTax is happy to step in. The opportunity cost of stopping to complete the task is high for the guitar player but low for the accountant. The two can benefit from trade by having the musician continue to produce music and the accountant complete the taxes.
In this clip, we see that a succession of technological advancements has changed the way Kevin Hart listens to his satellite radio provider (SiriusXM.) When satellite radio was first introduced, it was considered revolutionary. Listeners could tune into their favorite radio stations anywhere their car could go. People were no longer limited to radio stations from their geographic location. One drawback of the service was that the technology was tied to a specific physical location – the car.
Kevin Hart clearly thinks this is still the case as he is seen sitting in his car listening to SiriusXM. LL Cool J shows him he can now stream on his laptop and thus he is able to leave his car and continue listening to his favorite station! Eventually, he’s told that he can listen on his cell phone and even stream his station through his Alexa speaker. His mind is blown! Technological advancement has made all of this development possible. We now have greater flexibility about where we can listen to satellite radio.
Thanks to Erin Yetter for the clip submission and commentary.
From an economic perspective, giving the wrong gift makes society poorer. If you spend money on chocolates and give it to someone who happens to think it is worth less (due to an allergy!), you’ve lost value. Whenever you receive an outfit that is the wrong size or style, a candy you won’t eat, or something that is worth less to you than what the gift giver spent on it, an economic inefficiency has occurred. Thus, from an economic perspective, the most efficient gift is always cash. The person will maximize their own utility by spending (or saving) the money according to their preferences.
The digital revolution can replace a lot of items that traditional paper was used for, liking color pages, sticky notes, books, or puzzles, but it can’t replace toilet paper. Substitute goods are at the discretion of the consumers with some items being “perfect substitutes” and others being some gradient of substitutes. Digital toilet paper isn’t a very good substitute for the real stuff.
One of the classic commercials of the 1970s came from V8 (they have updated ones as well!). Unknowing consumers of snacks and sodas realize mid bite/drink that they could have had a V8 instead of their other choice. The concept of opportunity costs is that by consuming an item, you give up the opportunity to consumer something else. A rational individual will pick the item with the highest level of utility, but sometimes we aren’t fully aware of all the alternatives. The individuals in this commercial only realize when it’s too late.
This Stella Artois commercial features Sarah Jessica Parker reprising her “Sex and the City” role and Jeff Bridges in his from “The Big Lebowski.” Both of their characters had their respective go-to drinks. The cosmopolitan for Parker’s Carrie Bradshaw and a white Russian for Bridges The Dude. We first see Parker choosing to order a Stella Artois, which means she gives up her next best alternative the cosmo. This is a surprising choice, so much so that the entire restaurant comes to a halt. We then see Bridges enter, and the bartender assumes he is going to have his usual white Russian, but instead he also orders a Stella Artois (comically mispronouncing it as well!). Show this clip and have the students identify what the opportunity costs of choosing the Stella Artois is for each character.
Popeye’s argues that economics can’t explain why their chicken tastes so good. The professor looks at the inverse relationship between quality and quantity, so maybe this is actually a marketing class?
This Wendy’s commercial picks fun at Soviet economics that were notorious for limiting options available to consumers in the name of efficiency, but monopolistic competition in a capital market thrives on product differentiation and the ability to cater to people’s preferences.
This young Thai kid dreams of being an astronaut and making great scientific discoveries, but he’s got to save enough Baht (Thai currency) to be able to afford to the telescope. For reference, 2500 baht is about $75 US. The young boy is tempted by ice cream, street food, video games and toys, but he maintains his frugalness and saves up enough to buy the telescope. After enough time, he rushes to the store to buy the telescope, only to find out that the telescope now costs 3500 baht. The message is clear, inflation occurs and makes the value of money deteriorate over time. This Thai bank is encouraging savings to help combat that.
To celebrate the 50th anniversary of the Big Mac, McDonalds is releasing a special coin that allows the holder to purchase a Big Mac in any country around this world. This “food-backed currency” allows the holder to avoid exchange rates between countries and references The Economist’s Big Mac Index as Big Mac’s ability to be essentially identical across the world. Economists may soon be able to teach a whole survey course using tv and movie scenes referencing McDonalds (1, 2, 3).