In this clip from Parks and Recreation, newly elected city councilwoman Leslie Knope proposes a soda tax to combat the city’s rising obesity rates. Shocked by the absurdly large drink sizes sold in town, Leslie pushes for government intervention through taxation to promote healthier choices. Her proposal will eventually spark pushback from the beverage industry and some constituents.
This scene is a great way to introduce Pigouvian taxes, which are taxes designed to correct for negative externalities. Leslie’s soda tax targets the societal costs of obesity by attempting to reduce the consumption of unhealthy goods.
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