AT&T: We Want More

I use this clip in a couple of different ways. One of the weirder demand shifters is the idea that tastes and preferences can shift the demand curve. This commercial from AT&T is a great example of that concept: “you really like it, you want more.” The preference shifter is that you’ll consume more (demand increases) when you start liking things and then you’ll consume less (demand decreases) when you don’t like things anymore. I also use it a bit in my upper-level course when I get to the idea of indifference curves being mapped in a good-good space.

Along Came Polly: Stabbing the Pillows

Ben Stiller invites a woman over to his apartment and she’s blown away by the number of pillows on his bed. She calls him out for how much time he’s wasting, but he doesn’t initially see the point. After some aggressive reflection, he realizes how much time he actually spends fluffing pillows on his bed and what he could have been doing instead.

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