Category: Commerical

Hobby Lobby – Christmas Competition

The holiday commercial illustrates key economic concepts through the story of two young entrepreneurs competing to sell hot chocolate. Initially, both firms engage in product differentiation by progressively increasing their decorations to attract customers. This competition raises their average costs above what would be necessary in a more competitive market.

The ending of the commercial takes a surprising turn: instead of continuing the costly competition, one firm pivots to selling a complementary product (marshmallows). This demonstrates the potential power of collusion or cooperation, where firms can align their strategies to raise overall profits, behaving more like a monopolist rather than competing solely on price.

Thanks to Patrick Johnson for the clip submission!

0

DirecTV – Don’t Get Body Slammed by a Lowland Gorilla

In this DIRECTV commercial, a series of misfortunes unfolds, starting with the simple decision to have cable TV. Feeling down, you don’t get out of bed, leading to your job at the zoo being taken over by an unqualified replacement. This replacement leaves the door to the gorilla cage open, allowing the gorilla to escape and eventually find and attack you at home.

The commercial gives you a funny way of watching an “if this, then this” situation. A seemingly simple change in monetary policy can have far-reaching and unexpected consequences. Indirect and sometimes delayed effects of policy decisions can have a much broader impact on the economy than what we might first expect.

Thanks to Brian O’Roark for the clip suggestion!

0

Ally Bank – Predicting Savings Rates

In this commercial for Ally Bank, Nobel Laureate Thomas Sargent is asked to predict what CD rates will be in two years—and is unable to do so. If he can’t do it, no one can. It’s a great opportunity to teach about risk sharing and diversification.

0

American Express — Tina Fey

In this American Express commercial, Tina Frey highlights the economic concept of gains from trade. A man in front of her gets the last goat cheese garden salad, but she really wants that salad. She has to figure out what he might possible want from her. She offers to buy his movie and include her snack box if he’s willing to exchange the salad that he had just received. Both parties benefit from their ability to trade with each other.

Thanks to John Raby for the submission!

0

Pizza Hut — Gorbachev’s Fault

It’s almost a decade after the Berlin Wall has fallen, and Russia is coming to grips with the introduction American “culture” in their country. As President of the Soviet Union, Mikhail Gorbachev was responsible for the dissolution of the USSR. The resulting economic transition was confusing for many, as the advertisement shows disagreement among family members about the state of Russia in the years following the end of Soviet rule.

0

Old Spice — Smellcome to Magic

Individuals often make decisions that are in their own best interest, and often disregard the impact they may have on other people. Whenever this happens, individuals are creating an externality. Someone else either benefits or is harmed by that outcome. In the case of someone putting on deodorant, that could have spillover benefits from people getting to smell a “fresh scent.” If too much is applied, it could annoy others are turn to a negative externality.

0

Volkswagen — Buying a Used Car

Asymmetric information is a condition in which one party to a transaction has information that isn’t known to the other side of the party. This can disrupt the market for used goods because the buyer may not know the full extent of what they’re purchasing. In this Volkswagen ad, the father and son duo are unaware of the older lady’s past experiences with the cars. This is a great segue to Akerlof’s Market for Lemons, which is based on the the used car market.

0

Turkish Airways — Flying Everywhere

This Turkish Airways ad shows the value of network externalities to a market. A network effect occurs when the value of a product or service depends on the number of users. Network effects are typically positive, such that the more people using the product, the more valuable the product becomes. Airlines are an example of network effects, as the ad points out, because the more places they fly, the more valuable the flights are to the people purchasing the tickets.

0

Walmart — Negotiations

Each year, children collect their trick-or-treat goodies and then go about trading their candy with each other. This scene from a 2019 Walmart commercial illustrates the concepts of gains from trade, bartering, and mutually beneficial transactions. Each child only trades an amount they are willing to give up and aren’t forced to trade with each other. After the exchange, both are better off than they were before the meeting.

Thanks to Brian Lynch for the recommendation!

0

T-Mobile — Ariana or Maps?

The driver of the car faces scarcity (limited data). The driver is forced into a decision between streaming music and using maps with her data. At the end of the commercial she chooses maps, leaving Arianna as her opportunity cost.

Thanks to Brian Devitt for the clip and description!

0

Up ↑