The team at Sterling Cooper Advertising Agency has to come up with a new way to sell cigarettes because the government has limited what companies can say about their products. The government has put a ban on advertising such that firms can’t say that their product is healthy. Instead, the men of Sterling Cooper talk about product differentiation and how to make Lucky Strike look special even though it’s the same product.
Rihanna Tap Water
Would you buy tap water if it was marketed by Rihanna? This comedy clip works as a great introduction to the idea of product differentiation and marketing. It can also be used to talk about why a celebrity would endorse a product and the signalling value of hiring those celebrities.
Credit: Michael Coon