This Stella Artois commercial features Sarah Jessica Parker reprising her “Sex and the City” role and Jeff Bridges in his from “The Big Lebowski.” Both of their characters had their respective go-to drinks. The cosmopolitan for Parker’s Carrie Bradshaw and a white Russian for Bridges The Dude. We first see Parker choosing to order a Stella Artois, which means she gives up her next best alternative the cosmo. This is a surprising choice, so much so that the entire restaurant comes to a halt. We then see Bridges enter, and the bartender assumes he is going to have his usual white Russian, but instead he also orders a Stella Artois (comically mispronouncing it as well!). Show this clip and have the students identify what the opportunity costs of choosing the Stella Artois is for each character.
Moral hazard occurs when a party that is protected from risk behaves differently from the way it would behave if it were fully exposed to the risk. Here, the last line is a perfect example of moral hazard, when Aasif Mandvi says, “Hey man! You can get drunk and have a great time and it doesn’t matter ‘cuz you’ve got health insurance!” Now students can fall off of keg stands and get hurt but that’s ok, they have health insurance now!
Thanks to James Tierney for the clip and the description!
Sometimes a good thing is too good to pass up. The young men could continue the big race or they could sacrifice their chance for a cold beer. They chose the latter.