Tag: commercial

Wendy’s — Endowment of the Double Stack

 

An example of the endowment effect. The customer on the left is willing to give up a dollar but not his Double Stacker. This seems irrational as the Double Stacker only has a market value of one dollar. The endowment effect states that the possessor of a good over-values the good. This is illustrated in the commercial as the customer on the left refuses to give up his Double Stacker. For the classic coffee mug example, see Kahneman, Knetsch, and Thaler (1990).

Clip and summary provided by YouTube User chilibandito.

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Bud Light — Swear Jar

Normally a swear jar would be used to curb bad behavior (like in this clip from New Girl), but the folks around this office are using the money to buy Bud Light and have incidentally increased the usage of swear words.

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Stella Artois — The Race

Sometimes a good thing is too good to pass up. The young men could continue the big race or they could sacrifice their chance for a cold beer. They chose the latter.

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BudLight — Rock, Paper, Scissors

 

Rock, paper, scissors is a good game to help settle a dispute, but this simultaneous move game has no clear advantage. It helps if you have an actual rock in your back pocket though.

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Budlight Hitchhiker Commercial

When one party has more information about themselves than the other party, economists describe this situation as asymmetric information. We know a lot about our “true” selves, but we can use signals to send to other parties to either conceal our true selves or hide a characteristic we don’t want to reveal. In this clever Budweiser ad, the hitchhiker is trying to conceal his real intentions by carrying a case of Bud Light.

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Centel Cellular — 1991 Commercial

Centel Cellular wanted to take customers in a bold new direction for communication. This ad is a lighthearted look at how far we’ve come since 1991. The amount of economic growth has been beyond most people’s imagination.

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Axe Commercial

In this quick Axe commercial, we can observe both positive and negative externalities associated with cologne use. The original wearer didn’t realize the (good and bad) impact the second elevator guest would receive from his use of Axe Body Spray, and thus didn’t take that into account when he was applying it.

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Verizon: Inspire Her Mind – Extended

 

“Our words can have a huge impact. Isn’t it time we told her she’s pretty brilliant, too? Encourage her love of science and technology and inspire her to change the world.”– Reshma Saujani, Founder of Girls Who Code

This commercial is a great starting part for the unseen discrimination that we impose on children at an early age.

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