Tag: elasticity

The Real — Thanksgiving Tap Out

Guest co-host, Ashanti, mentions that expensive flights during Thanksgiving should be “tapped out” because a lot of people need to be with their families during Thanksgiving. This relates to the concept of demand and supply because the airlines know that when it is close to Thanksgiving, the demand for flights increases, and since most people are eager to be with their families, they are rather inelastic to the price change, so the firms take advantage of this and raise the price of the tickets drastically in order to increase their total revenue.

Thanks for the clip and summary Tammy Georgewill!

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Jingle All The Way: Elasticity of TurboMan

Howard (Arnold Schwarzenegger) tries to get a coveted TurboMan action figure doll the day before Christmas. It’s only the hottest selling toy of the season, so everyone is in a rush to grab this item. Because prices aren’t (initially) adjusting in their usual way, a shortage occurs across the entire city.

A limited shipment of Turbo Man action figures does arrive at one store, which decides to allocate the doll through a lottery system. Whenever there are shortages in markets, there may be a misallocation of consumption, particularly when items are distributed randomly rather than to the consumers with the highest willingness to pay. Even the though the price of the doll increases by 100%, there doesn’t appear to be any change in the quantity that people want to purchase. This would imply that the demand for TurboMan action figures is very inelastic.

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