In the episode, everybody in South Park is buying that Amazon Alexa as a voice assistant to make their lives easier, however there is a negative externality to buying the Alexa. The local low-skilled workers in their town believe that these new machines are stealing their jobs, a classic South Park catchphrase, and they start to protest. Randy Marsh, a tv show personality comes up with a solution to fix this by having the locals replace the personal assistants, but not all of the locals are happy about this.

Thanks to John Miller for the clip suggestion!