Teaching Economics with Media
One of the common shifters of demand is changing tastes/preferences, but that is often taught as something beyond the control of firms. It’s often associated with fads or maybe new research, but firms can also adjust the tastes of their products to induce new preferences. This 60 Minutes segment looks at how companies are changing demand for their products by directly changing the product, or at least the perception of their product.
Thanks to John Kruggle for the submission!
Tony Dokoupil takes an interesting approach to ask Americans if they understand what their “share of the pie” looks like. While trying to ask directly, many mall goers avoid the topic, but when asked to distribute pie to plates representing various bins, Americans learn how wealth is distributed currently. This is similar to work done by Michael Norton and Dan Ariely who fond that Americans have a hard to defining the distribution of wealth in the United States.
3 part series dedicated to exploring the effects of the US’s highest minimum wage on area businesses.
3 part series dedicated to exploring the effects of the US’s highest minimum wage on area businesses.