Brooklyn 99 — Wine Drink as a Gift

The squad is invited over to the Captain’s house for a birthday party, and they all have the same idea when it comes to wine. While Jake wants to try to impress the captain with the finest bottle of wine, he’s a little out of the price range and settles for an $8 bottle of wine. Come to find out, the entire squad buys the same bottle of “wine drink” and Kevin isn’t too fond of their selection.

While it isn’t clear that there is much of a difference between cheap and expensive wine, “wine drink” probably doesn’t send the best signal of quality.

2018 0

Vox — Expensive Wine is For Suckers

Vox goes through the popular wine test tasting to show that many drinkers are able to distinguishes between cheap and expensive wines, but that doesn’t mean that people actually liked the expensive wines. Often, people rated the expensive and cheap wines similarly. Even when it comes to experts, they often aren’t able to identify the same wine presented in a mix of other wines.

2018 2

College Humor: Second Cheapest Wine

A good topic in the behavioral section covers blind tastings and price anchors. The story of wine rating inconsistencies (here’s one from Vox) is a great example and this video can be used to put a little humor into the narrative.

2017 0