In this Saturday Night Live sketch, Jon Hamm and Ego Nwodim play anchors on a business news channel that shifts its focus to “regular folks” living paycheck to paycheck. As they report on economic trends, the news ticker at the bottom highlights relatable, everyday financial decisions—like switching to store-brand cereal or cutting back on name-brand toothpaste.

This sketch is a humorous way to introduce the concept of inferior goods—products whose demand increases when income falls. It’s a great clip for helping students connect abstract economic terms to real-world behavior, especially when discussing how different income groups respond to economic downturns.

Thanks to Brian Lynch for the submission!