It’s almost a decade after the Berlin Wall has fallen, and Russia is coming to grips with the introduction American “culture” in their country. As President of the Soviet Union, Mikhail Gorbachev was responsible for the dissolution of the USSR. The resulting economic transition was confusing for many, as the advertisement shows disagreement among family members about the state of Russia in the years following the end of Soviet rule.
This Wendy’s commercial picks fun at Soviet economics that were notorious for limiting options available to consumers in the name of efficiency, but monopolistic competition in a capital market thrives on product differentiation and the ability to cater to people’s preferences.
Thanks to Rob Szarka for the find!
Robin Williams stars as a defected Soviet living in the United States in Moscow on the Hudson. His shift from communist markets to American-style markets is a bit overwhelming as he visits a grocery store to find the coffee aisle. After realizing that there’s no line to buy coffee and that there are a dozen varieties of coffee, he passes out in the middle of the store.