Northwestern University unveiled one of the first dynamic pricing models for college sports in 2014. Students can reserve seats for upcoming sporting events and if prices fall to lower prices because of low demand, anyone who paid higher prices would be refunded. This incentive was meant to encourage students to reserve their seats early for big games. The two also introduce a Dutch Auction for tickets where students can set their reserve price and if they fall within the window then they’ll be assigned tickets.
Bleacher Report — The Coach That Never Punts
At Pulaski Academy in Arkansas, Kevin Kelley’s team never punts because he opts for high risk decisions because the probabilities are in his favor. He doesn’t believe in taking the risk averse method and he also believes in focuses on his team’s comparative advantage instead of just doing the traditional method.
ESPN’s Outside the Lines: Racism in Association Football
Racism in association football (known in the US as soccer) is the abuse of players, officials and fans because of their skin colour, nationality, religion or ethnicity. Some may be targeted (also) because of their association with an opposing team. However, there have been instances of individuals being targeted by their own fans