Air – Creating the Air Jordan

Air tells the story of Nike’s partnership with Michael Jordan and the creation of the Air Jordan brand. Nike beat their competitors in the race to sign Jordan to an endorsement deal by agreeing to a partnership rather than a standard endorsement deal.

In this scene, Matt Damon (Sonny Vaccaro) explains the idea of creating a brand around a player to Mather Maher (Nike Shoe designer Peter Moore). This business model was revolutionary and has been imitated by numerous companies.

Thanks to John Kruggel for the clip and summary!

2023 0

Air – The Deal

In this clip, Matt Damon (Sonny Vaccaro) negotiates with Viola Davis (Deloris Jordan) over Michael Jordan’s contract. Vaccaro explains that players don’t get to keep a cut of the sales, but Jordan’s mother emphasizes that the Jordan brand will utilize her son’s name, image, and likeness and he deserves to profit from that use.

Thanks to John Kruggel for the clip and summary!

2023 0

60 Minutes — Changing Preferences

One of the common shifters of demand is changing tastes/preferences, but that is often taught as something beyond the control of firms. It’s often associated with fads or maybe new research, but firms can also adjust the tastes of their products to induce new preferences. This 60 Minutes segment looks at how companies are changing demand for their products by directly changing the product, or at least the perception of their product.

Thanks to John Kruggle for the submission!

2021 0

Joe Dirt — Snakes and Sparklers

Joe is trying to find his parents and comes across a Native American selling some fireworks. He naively asks if he can help him track his parents, but Kicking Wing tells him that tracking is a way of the past and he is focused on selling fireworks to help him go to veterinarian school. Amazed, Joe Dirt asks where all the good fireworks are, but Kicking Wing only sells snakes and sparklers because those are the fireworks he sells. Joe explains that Kicking Wing needs to focus on selling fireworks that consumers like if he wants to be successful.

Thanks to James Gordon from Elbert County Comprehensive High School for the clip suggestion and description!

2018 0