The Today Show – What is the Internet?

In this clip from The Today Show in 1994, the hosts puzzle over a then-emerging concept: the internet. They debate the purpose of the “@” symbol, question how the internet works, and ask, “What is the internet, anyway?”—a moment that seems almost surreal today.

This is a powerful reminder of how quickly technology reshapes the economy. It can be used to introduce students to the idea of structural change in the labor market and how technological progress creates entirely new industries, jobs, and skills. Many of today’s careers didn’t exist just a few decades ago, and this moment in broadcast history captures how disorienting that change can be in real time.

Southwest Airlines – Winglets (a.k.a. Doohickeys)

In this 2014 commercial, Southwest Airlines highlights a new fuel-saving technology—winglets, affectionately dubbed “doohickeys.” The airline explains that these wingtip extensions improve fuel efficiency, helping them lower costs and, in turn, offer lower prices to customers.

This ad is a fun and accessible way to show how technological improvements can shift the supply curve. Teachers can use it to illustrate how increased productivity lowers production costs, which leads to lower prices and greater availability—in this case, more affordable flights for more people.

Thanks to Matthew Jordan from Lincoln-Way East High School for the clip submission and description suggestion!

SiriusXM — Gizmos

In this clip, we see that a succession of technological advancements has changed the way Kevin Hart listens to his satellite radio provider (SiriusXM.) When satellite radio was first introduced, it was considered revolutionary. Listeners could tune into their favorite radio stations anywhere their car could go. People were no longer limited to radio stations from their geographic location. One drawback of the service was that the technology was tied to a specific physical location – the car.

Kevin Hart clearly thinks this is still the case as he is seen sitting in his car listening to SiriusXM. LL Cool J shows him he can now stream on his laptop and thus he can leave his car and continue listening to his favorite station! Eventually, he’s told that he can listen on his cell phone and even stream his station through his Alexa speaker. His mind is blown! Technological advancement has made all of this development possible. We now have greater flexibility about where we can listen to satellite radio.

Thanks to Erin Yetter for the clip submission and commentary.

The Santa Clause — Technological Improvement

Even Santa and his sleigh can use some upgrades once the new technology has been developed. Technological improvements allow companies to produce more products using the same resources or to continue providing the same level of output more efficiently. Charlie and the elves help Santa improve his gift-giving efficiency by upgrading his suit and improving the features of his sleigh.

Thanks to Mandy Mandzik for the clip recommendation. Check out her working paper, All I Want for Christmas is an A on My Econ Final: A Holiday-Themed Review Class, for more Christmas-themed economics examples.

West Wing — CPI Increases

 

At this part in the episode, Senior Communications Director Toby Ziegler tells Press Secretary C.J. Cregg about the Bureau of Labor Statistics reporting the CPI increased by 0.7% in one month (could this be info that they released on Jobs Friday?). C.J. is about to go to a press briefing and quickly practices an answer in case a reporter asks about this startling statistic. C.J. and Toby, though they don’t name these exactly, talk about New Product Bias and Quality Bias as ways of explaining why CPI is not always reliable!

Thanks to Katie Cook and Kalina Staub from UNC for getting this clip on the website!

Superstore — Phone Innovation

 

It’s back to school time and everyone has flooded the store to buy calculators, notebooks, dictionaries, and planners, but these are all items that come with a smartphone so it makes those products obsolete for most individuals. Creative destruction occurs when new innovations replace old industries.

Business Insider — Self-Driving Garbage Truck

Volvo has recently unveiled self-driving garbage trucks in Sweden that are designed to be operated by only on single garbage collector. The trucks match the pace of the garbage collector to allow for differences in worker characteristics. This is just one of the many ways in which automation improves the efficiency of tasks.

Brooklyn 99 — The Danger of Email

 

Jake and Charles are sent to the US Postal Inspection Services to get help with a case they are working on that involves a mail key. There they meet Agent Jack Danger who identifies the key as being part of a set of old post boxes that are no longer in service. Jake and Charles want the list of people who were responsible for collecting they key and recommend that Agent Danger emails them the list. This clearly upsets Agent Danger since many of his friends were laid off because of the introduction of email.

KRON 4 — Online News in 1981

A look back at a 1981 news segment that covers the Internet and the eventual push to online media. At the time, 8 newspapers were currently part of the network delivering their daily news via this system. The “paper” included all text, but not images or classifieds. Near the end of the segment, they predict that nearly all news will be delivered electronically, but that the time would be a few years away. The segment closes with a look at a newspaper salesman who would potentially become structurally unemployed when the need for physical papers vanishes.

Young Sheldon — 1989 Technology

Radio Shack was a huge part of Sheldon’s life because of all the great technology tools available. In this scene, Sheldon describes the benefits of having a new computer and tries to convince his mom to purchase one so that they can be more productive. A computer costing $998 in 1989 would be equivalent to about $2000 in 2018 dollars. Sheldon is not initially successful in convincing his mom.

While some technology gains are productivity enhancing, at the end of this episode, we see that the gains aren’t the same for everyone.

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