In monopolistically competitive markets, sellers offer differentiated products, and this Hawaiian food truck is no different. While some people believe that food trucks should only offer a small range of menus, the chef argues that in order to stand out in such a competitive market that he has to offer variety. Introducing new substitutes will decrease the demand for others and eventually lead to zero economic profit.
Thanks to Hannah Canil for the clip suggestion!
@Wootenomics check out the very beginning of Hawaii 5-0 season 2 ep. 4 after the theme song. Yay Econ.
— Hannah Canil (@hannnnah22) January 14, 2017