This scene is from the movie Christmas with the Kranks involves a specific type of ham that has been sold out and Mrs. Krank needs one because it’s Christmas Eve and her daughter flew in for Christmas. She pays above the sticker price of the ham because it was the last one available in the store. Because there is only one ham left and it doesn’t matter how much the ham costs, Mrs. Krank will buy it. This means that Mrs. Krank’s elasticity for hickory honey ham is very inelastic.
Thanks to Salvatore Pollastro for the summary and the clip!